Portfolio Projects
the work behind the philosophy
Before forming On Spot Studio, our founders led marketing strategy, system builds, and creative campaigns across industries β from public safety technology to private aviation, consumer goods, and retail.
These projects reflect the same discipline that defines our work today: clear strategy, sound infrastructure, and creative built to endure beyond a single campaign.
Years of
building success
together
Wrap Technologies is the maker of the BolaWrap β a patented remote restraint device designed to give law enforcement a non-force option for subject control. Our team partnered with Wrap Technologies during a pivotal period: the company was publicly traded, expanding international distribution, and navigating a heightened public discourse around policing. Marketing had to be precise, credible, and strategically disciplined.
Challenge
Wrap was a category-of-one with no established buyer journey framework. Educating law enforcement procurement audiences required a different approach than consumer marketing β trust signals, proof-of-concept deployments, and peer validation mattered far more than brand impressions. Meanwhile, the company needed investor-facing marketing infrastructure to support its public company obligations.
Approach
Developed a dual-track marketing system: one strategy for law enforcement agency decision-makers (long-cycle, evidence-based, peer-referral driven) and a separate communications approach for investor and media audiences. Built out CRM segmentation, email automation for agency pipeline management, and a content strategy centered on third-party validation and real-world deployment results.
Results
Developed a dual-track marketing system: one strategy for law enforcement agency decision-makers (long-cycle, evidence-based, peer-referral driven) and a separate communications approach for investor and media audiences. Built out CRM segmentation, email automation for agency pipeline management, and a content strategy centered on third-party validation and real-world deployment results.
Campaigns and visual assets
Members of our team previously worked within Wrap Technologies leading key marketing initiatives. Work shown here reflects their leadership contributions during 2021-2022 prior to forming On Spot Studio. Any published content or assets will be reviewed under existing NDAs and with company approval.
Set Jet was a semi-private aviation membership company offering scheduled routes across major Western U.S. cities at a fraction of traditional charter costs. Members of our team led full-scale marketing operations β overseeing brand positioning, digital acquisition, CRM automation, and creative β through the company's high-growth phase.
Challenge
Set Jet was entering a premium category with no established playbook for semi-private aviation membership marketing. The brand needed to convert high-net-worth prospects who were unfamiliar with the model, while maintaining aspirational positioning without overpromising. Internally, marketing operations were ad hoc with no CRM structure or systematic lead nurturing.
Approach
Established HubSpot CRM from the ground up β building lead scoring, automated onboarding sequences, and personalized member journeys from inquiry through renewal. Unified paid social, SEM, and email into a single performance reporting framework. Developed the brand's editorial voice, visual identity system, and creative campaigns targeting lifestyle and business travel audiences.
Results
Built end-to-end marketing infrastructure β from top-of-funnel paid acquisition to post-purchase member experience automation β on a timeline aligned to product launch. Produced campaign creative, membership collateral, and the brand's first integrated content calendar, giving the team a replicable operating model.
Campaigns and visual assets
Testimonial
"[ Sanya, Theron, and Olivia were an incredible team to work with at Set Jet. Their talent, professionalism, and ability to turn ideas into meaningful results made a lasting impact on the company and on me personally. ]"β Tom Smith, CEO, Set Jet
Note: Set Jet ceased operations due to funding and operational decisions unrelated to marketing performance. Prior to closure, marketing initiatives drove meaningful membership growth and established the brand's premium market position. Members of our founding team led these initiatives prior to forming On Spot Studio.
Trusted Friend Cocktails is a premium, craft ready-to-drink cocktail brand built for discerning adult consumers who expect the quality of a well-made drink without the effort of making one. Members of our founding team led marketing operations from within the organization β developing the brand's market presence, distribution strategy, and consumer engagement infrastructure across retail and direct-to-consumer channels.
Challenge
Entering a crowded premium RTD category requires more than a great product β it demands a brand identity with enough clarity and conviction to earn shelf space, command retail margins, and build consumer loyalty in a single impression. Trusted Friends needed to stand apart from mass-market competitors while building the operational marketing infrastructure to scale across wholesale and DTC simultaneously.
Approach
Developed a cohesive brand positioning rooted in premium occasion and social connection β giving the product a distinct identity at shelf and online. Built packaging creative and visual identity to align with upscale retail environments. Established a social content strategy targeting lifestyle-driven audiences and built out CRM and email automation workflows to support DTC conversion and repeat purchase behavior.
Results
Architected the full marketing stack for a growing consumer brand: retail sell-in materials and trade marketing assets for wholesale buyers, a structured social content calendar for consistent brand presence, and an email automation system designed to move consumers from first purchase to brand loyalty. Aligned messaging, packaging, and digital touchpoints into a single coherent brand experience.
Campaigns and visual assets
Members of our founding team led these marketing initiatives as internal contributors within Trusted Friend Cocktails during the period noted. Work shown reflects their direct leadership prior to forming On Spot Studio. All published assets subject to internal review prior to use.
Red Bird is an artisan leather goods brand built around a singular idea: that a worn-out cowboy boot deserves a second life more beautiful than its first. Founded by Michele and Mike Stack and operated out of their Missouri studio, Red Bird handcrafts one-of-a-kind upcycled leather bags sold through their e-commerce site, a growing direct-to-consumer audience, and a circuit of craft and art festivals across the country. On Spot Studio partnered with Red Bird to bring the same discipline and infrastructure that scales large brands to a founder-led business with an exceptional product and a story worth telling at full volume.
Challenge
Red Bird had what every artisan brand struggles to translate online: a product with genuine soul, a founder with a compelling story, and craftsmanship that photographs beautifully β but no unified marketing system to convert that raw material into consistent DTC revenue and audience growth. Event sales were strong, but digital presence lagged behind the brand's true quality. The challenge was building infrastructure that matched the product's caliber without losing the handmade, personal voice that makes Red Bird what it is.
Approach
Developed a brand content and positioning strategy that put Michele's founding story β eight years of building from a single boot and a needle β at the center of the brand narrative. Built a social content system designed to showcase the transformation process (boot to bag) as a repeatable storytelling format that performs organically and drives product discovery. Aligned DTC messaging across the website, email, and social to move followers from audience to buyer to loyal repeat customer.
Results
Established an email marketing foundation to capture and convert the warm audiences Red Bird builds at live events β turning in-person brand fans into an owned digital channel. Developed creative frameworks for product launches, custom order promotions, and the "Birds in the Wild" community content series. Built a consistent social cadence that scales with a two-person studio and doesn't require constant reinvention β giving Michele the infrastructure to show up consistently without it becoming a second job.
Campaigns and visual assets
Testimonial
"[ Working with On Spot Studio has been less about marketing ideas and more about building real operational foundations. They bring clarity, structure, and hands-on execution that turn brand vision into practical systems we can actually use and scale. ]"β Michael Stack, Co-founder, Red Bird