Set Jet logo

Brand Guidelines

the ask

Set Jet, a Scottsdale based membership private jet charter company, needed a comprehensive set of brand guidelines to ensure consistency across every customer touchpoint. As the company expanded its marketing efforts, it required clearly defined standards for logo usage, color palette, typography, imagery, messaging, and visual style that could be used by internal teams and external partners.

the answer

We developed a comprehensive brand guidelines document that established a cohesive visual and verbal identity for Set Jet. The guide defined logo standards, typography, color palettes, photography direction, iconography, brand voice, and application examples, creating a consistent foundation for marketing materials, digital campaigns, print collateral, social media, and future brand growth.

what we did

Brand Strategy

Brand Guidelines

Visual Identity

Brand Voice

Typography

Color Palette

Creative Direction

Client: Set Jet Website: setjet.com (Defunct URL)

Services: Brand Identity, Brand Messaging, Logo Usage Standards, Iconography, Marketing Collateral Standards, Digital Design Standards, Photography, Art Direction

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Note: Set Jet ceased operations due to funding and operational decisions unrelated to marketing performance. Prior to closure, marketing initiatives drove meaningful membership growth and established the brand's premium market position. Members of our founding team led these initiatives prior to forming On Spot Studio.

Set Jet logo

Brand Guidelines

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